Measuring the affective evaluations of retail service environments

Although there have been a large number of studies which have investigated the effect of the retail atmosphere on consumers, most have focused on only one or 2 elements from a very complex environment. Attempts to understand consumers' evaluation of the retail atmosphere as a whole have been ra...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Services marketing quarterly 1999, Vol.19 (1), p.31-44
Hauptverfasser:	Turley, L. W., Bolton, Dawn Langkamp
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer attitudes Consumers Effects Fast food industry Interior design Scale models Statistical analysis Studies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!