Perceptions of small businesses toward professional marketing research services

A study surveyed 320 small businesses in one Standard Metropolitan Statistical Area in Texas to determine their: 1. level of confidence in various suppliers of marketing research services, 2. future research needs, 3. degree of confidence in their own research capability, and 4. preference for outsi...

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Veröffentlicht in:	Services marketing quarterly 1989, Vol.4 (2), p.3-18
Hauptverfasser:	McDaniel, Stephen, Courtney, Michael
Format:	Artikel
Sprache:	eng
Schlagworte:	Confidence Market penetration Market potential Marketing Services Small business Statistical analysis Studies Suppliers
Online-Zugang:	Volltext
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