Global perceptions of online advertising

The Internet has the ability to deliver real one-to-one communication. As online resources become increasingly available to consumers, it will increase in popularity and scope. The Internet has the potential of becoming a powerful tool in establishing true market globalization. To measure the attitu...

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Bibliographische Detailangaben

Veröffentlicht in:	Services marketing quarterly 1999, Vol.19 (1), p.91-98
Hauptverfasser:	Chawla, Sudhir, Ellis, Jaime, Saluja, Arvinder, Smith, Mary
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitude surveys Business forecasts Colleges & universities Electronic commerce Globalization Internet Manycountries Online advertising Statistical analysis Studies
Online-Zugang:	Volltext
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