Corporate reputation as anticipated corporate conduct – Introduction to the AMJ special issue

Corporate reputation as anticipated corporate conduct – Introduction to the AMJ special issue

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Veröffentlicht in:Australasian marketing journal 2009-07, Vol.17 (2), p.65-68
Hauptverfasser: Helm, Sabrina, Gray, Brendan
Format: Artikel
Sprache:eng
Schlagworte:
Competitive advantage
Perceptions
Reputations
Stakeholders
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container_title Australasian marketing journal
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creator Helm, Sabrina
Gray, Brendan
description
doi_str_mv 10.1016/j.ausmj.2009.05.008
format Article
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identifier ISSN: 1441-3582
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issn 1441-3582
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source Access via SAGE
subjects Competitive advantage
Perceptions
Reputations
Stakeholders
title Corporate reputation as anticipated corporate conduct – Introduction to the AMJ special issue
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