Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence

Although NPD collaboration with external partners has become the next generation in NPD practice, the discussion concerning how to organize collaboration so as to obtain better results is far from over. Since communication is the most important element in successful interfirm exchange, this study fo...

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Veröffentlicht in:	The Journal of product innovation management 2018-03, Vol.35 (2), p.184-208
Hauptverfasser:	Pemartín, María, Rodríguez‐Escudero, Ana I., Munuera‐Alemán, José Luís
Format:	Artikel
Sprache:	eng
Schlagworte:	Collaboration Communication Feedback Rationality
Online-Zugang:	Volltext
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