Mass customization: Literature review and research directions

Mass customization: Literature review and research directions

Mass customization relates to the ability to provide individually designed products and services to every customer through high process flexibility and integration. Mass customization has been identified as a competitive strategy by an increasing number of companies. This paper surveys the literatur...

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Veröffentlicht in:International journal of production economics 2001-06, Vol.72 (1), p.1-13
Hauptverfasser: Da Silveira, Giovani, Borenstein, Denis, Fogliatto, Flávio S
Format: Artikel
Sprache:eng
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Agile manufacturing
Customer-driven manufacturing
Customization
Mass customization
Studies
User involvement
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container_title International journal of production economics
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creator Da Silveira, Giovani
Borenstein, Denis
Fogliatto, Flávio S
description Mass customization relates to the ability to provide individually designed products and services to every customer through high process flexibility and integration. Mass customization has been identified as a competitive strategy by an increasing number of companies. This paper surveys the literature on mass customization. Enablers to mass customization and their impact on the development of production systems are discussed in length. Approaches to implementing mass customization are compiled and classified. Future research directions are outlined.
doi_str_mv 10.1016/S0925-5273(00)00079-7
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subjects Agile manufacturing
Customer-driven manufacturing
Customization
Mass customization
Studies
User involvement
title Mass customization: Literature review and research directions
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