The effect of previous causal knowledge on the persuasive strength of confirming covariation data

Consumers are often exposed to causal claims (e.g., a new pill that claims to treat acne) that are occasionally accompanied by data indicating that the product (target) performed better than another product (referent). In this study, we examined the effect of such data on persuasion as a function of...

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Veröffentlicht in:	Journal of consumer behaviour 2018-01, Vol.17 (1), p.e90-e100
Hauptverfasser:	Saporta‐Sorozon, Kelly, Bar‐Eli, Michael
Format:	Artikel
Sprache:	eng
Schlagworte:	Acne Causality Consumer behavior Consumers Persuasion
Online-Zugang:	Volltext
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