Exploring the Korean Wine Market

This exploratory study identified specific preferences and characteristics of Korean wine consumers. Relevant literature was reviewed in an attempt to find the most suitable market strategy in the Korean wine market. This study employed samples from members of a Korean wine association (KISA) to ide...

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Veröffentlicht in:	Journal of hospitality & tourism research (Washington, D.C.) D.C.), 2005-02, Vol.29 (1), p.20-41
Hauptverfasser:	Lee, Kyuho, Zhao, Jinlin, Ko, Jae-Youn
Format:	Artikel
Sprache:	eng
Schlagworte:	Interstate commerce Wines
Online-Zugang:	Volltext
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