Master Teaching Revisited Pursuing Excellence from the Students' Perspective

Master Teaching Revisited Pursuing Excellence from the Students' Perspective

This article examines effective teaching from the student perspective. Results indicate students value marketing educators who possess strong communication skills, are genuinely caring, and inject a real-world perspective into their classes. Additional insights were gained by asking the students who...

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Veröffentlicht in:Journal of marketing education 1991-08, Vol.13 (2), p.1-10
Hauptverfasser: Kelley, Craig A., Conant, Jeffrey S., Smart, Denise T.
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Sprache:eng
Schlagworte:
Effectiveness
Marketing
Teaching
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description This article examines effective teaching from the student perspective. Results indicate students value marketing educators who possess strong communication skills, are genuinely caring, and inject a real-world perspective into their classes. Additional insights were gained by asking the students who participated in the study about lecturing, course syllabi, student involvement and class discussion, the evaluation of student performance, and the development of student rapport.
doi_str_mv 10.1177/027347539101300202
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Marketing
Teaching
title Master Teaching Revisited Pursuing Excellence from the Students' Perspective
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