Women Marketing Educators: Interests, Productivity and Satisfactions

Women Marketing Educators: Interests, Productivity and Satisfactions

The purpose of this study was to describe female marketing educators and to measure their satisfaction with the profession. Survey results show the work styles of women educators differ depending on educational preparation: women with doctoral degrees were more research-oriented and women with maste...

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Veröffentlicht in:Journal of marketing education 1990-04, Vol.12 (1), p.1-10
Hauptverfasser: Carsky, Mary L., Kennedy, Ellen J., Waller-Zuckerman, Mary Ellen
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Sprache:eng
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Marketing
Teachers
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container_title Journal of marketing education
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creator Carsky, Mary L.
Kennedy, Ellen J.
Waller-Zuckerman, Mary Ellen
description The purpose of this study was to describe female marketing educators and to measure their satisfaction with the profession. Survey results show the work styles of women educators differ depending on educational preparation: women with doctoral degrees were more research-oriented and women with master's degrees were more teaching-oriented. Both groups were generally satisfied with the profession.
doi_str_mv 10.1177/027347539001200101
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ispartof Journal of marketing education, 1990-04, Vol.12 (1), p.1-10
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language eng
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source SAGE Complete A-Z List
subjects Marketing
Teachers
title Women Marketing Educators: Interests, Productivity and Satisfactions
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