Cross-Cultural Marketing: A Classroom Simulation

Cross-Cultural Marketing: A Classroom Simulation

Acknowledging the significance of multinational corporations, this paper stresses the importance of the development of cross-cultural sensitivity in marketers. Attention is given to components of culture, including: language, religion, attitudes, social organization, technology, education, politics...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing education 1980-04, Vol.2 (1), p.11-17
Hauptverfasser: Stull, James B., Baird, John W.
Format: Artikel
Sprache:eng
Schlagworte:
Marketing
Simulation
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page 17
container_issue 1
container_start_page 11
container_title Journal of marketing education
container_volume 2
creator Stull, James B.
Baird, John W.
description Acknowledging the significance of multinational corporations, this paper stresses the importance of the development of cross-cultural sensitivity in marketers. Attention is given to components of culture, including: language, religion, attitudes, social organization, technology, education, politics and law. Methods of developing cross-cultural sensitivity are suggested, followed by a classroom simulation designed for that purpose. Discussion includes communication skills utilized by and the adaptions of the simulation for industrial and governmental training programs.
doi_str_mv 10.1177/027347538000200103
format Article
fullrecord <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_journals_1987025305</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sage_id>10.1177_027347538000200103</sage_id><sourcerecordid>1987025305</sourcerecordid><originalsourceid>FETCH-LOGICAL-c2743-27d1dd7bceb3f6f22eb3a57a46f27b2122807b97ee7f8832c8f0d886baa9283a3</originalsourceid><addsrcrecordid>eNp1kL1OxDAQhC0EEuHgBagiUZtbr-OsQ3eK4EA6RAHUkZM4pxz5Oeyk4O1JFAokRDVTfDOrHcauBdwKQbQGJBmRkhoAEECAPGGBUAp5rBScsmAG-EycswvvDxMmdCIDBqnrvefp2AyjM034bNyHHepufxduwrQx3ru-b8PXuh0bM9R9d8nOKtN4e_WjK_b-cP-WPvLdy_Yp3ex4gRRJjlSKsqS8sLms4gpxUqPIRJOnHAWiBsoTspYqrSUWuoJS6zg3JkEtjVyxm6X36PrP0fohO_Sj66aTmUg0ASoJaqJwoYr5DWer7Ojq1rivTEA2L5P9XWYKrZeQN3v7q_b_xDegPmFd</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1987025305</pqid></control><display><type>article</type><title>Cross-Cultural Marketing: A Classroom Simulation</title><source>SAGE Complete A-Z List</source><creator>Stull, James B. ; Baird, John W.</creator><creatorcontrib>Stull, James B. ; Baird, John W.</creatorcontrib><description>Acknowledging the significance of multinational corporations, this paper stresses the importance of the development of cross-cultural sensitivity in marketers. Attention is given to components of culture, including: language, religion, attitudes, social organization, technology, education, politics and law. Methods of developing cross-cultural sensitivity are suggested, followed by a classroom simulation designed for that purpose. Discussion includes communication skills utilized by and the adaptions of the simulation for industrial and governmental training programs.</description><identifier>ISSN: 0273-4753</identifier><identifier>EISSN: 1552-6550</identifier><identifier>DOI: 10.1177/027347538000200103</identifier><language>eng</language><publisher>Los Angeles, CA: SAGE Publications</publisher><subject>Marketing ; Simulation</subject><ispartof>Journal of marketing education, 1980-04, Vol.2 (1), p.11-17</ispartof><rights>1980 SAGE Publications</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c2743-27d1dd7bceb3f6f22eb3a57a46f27b2122807b97ee7f8832c8f0d886baa9283a3</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://journals.sagepub.com/doi/pdf/10.1177/027347538000200103$$EPDF$$P50$$Gsage$$H</linktopdf><linktohtml>$$Uhttps://journals.sagepub.com/doi/10.1177/027347538000200103$$EHTML$$P50$$Gsage$$H</linktohtml><link.rule.ids>314,778,782,21806,27911,27912,43608,43609</link.rule.ids></links><search><creatorcontrib>Stull, James B.</creatorcontrib><creatorcontrib>Baird, John W.</creatorcontrib><title>Cross-Cultural Marketing: A Classroom Simulation</title><title>Journal of marketing education</title><description>Acknowledging the significance of multinational corporations, this paper stresses the importance of the development of cross-cultural sensitivity in marketers. Attention is given to components of culture, including: language, religion, attitudes, social organization, technology, education, politics and law. Methods of developing cross-cultural sensitivity are suggested, followed by a classroom simulation designed for that purpose. Discussion includes communication skills utilized by and the adaptions of the simulation for industrial and governmental training programs.</description><subject>Marketing</subject><subject>Simulation</subject><issn>0273-4753</issn><issn>1552-6550</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1980</creationdate><recordtype>article</recordtype><recordid>eNp1kL1OxDAQhC0EEuHgBagiUZtbr-OsQ3eK4EA6RAHUkZM4pxz5Oeyk4O1JFAokRDVTfDOrHcauBdwKQbQGJBmRkhoAEECAPGGBUAp5rBScsmAG-EycswvvDxMmdCIDBqnrvefp2AyjM034bNyHHepufxduwrQx3ru-b8PXuh0bM9R9d8nOKtN4e_WjK_b-cP-WPvLdy_Yp3ex4gRRJjlSKsqS8sLms4gpxUqPIRJOnHAWiBsoTspYqrSUWuoJS6zg3JkEtjVyxm6X36PrP0fohO_Sj66aTmUg0ASoJaqJwoYr5DWer7Ojq1rivTEA2L5P9XWYKrZeQN3v7q_b_xDegPmFd</recordid><startdate>198004</startdate><enddate>198004</enddate><creator>Stull, James B.</creator><creator>Baird, John W.</creator><general>SAGE Publications</general><general>SAGE PUBLICATIONS, INC</general><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>198004</creationdate><title>Cross-Cultural Marketing: A Classroom Simulation</title><author>Stull, James B. ; Baird, John W.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c2743-27d1dd7bceb3f6f22eb3a57a46f27b2122807b97ee7f8832c8f0d886baa9283a3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1980</creationdate><topic>Marketing</topic><topic>Simulation</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Stull, James B.</creatorcontrib><creatorcontrib>Baird, John W.</creatorcontrib><collection>CrossRef</collection><jtitle>Journal of marketing education</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Stull, James B.</au><au>Baird, John W.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Cross-Cultural Marketing: A Classroom Simulation</atitle><jtitle>Journal of marketing education</jtitle><date>1980-04</date><risdate>1980</risdate><volume>2</volume><issue>1</issue><spage>11</spage><epage>17</epage><pages>11-17</pages><issn>0273-4753</issn><eissn>1552-6550</eissn><abstract>Acknowledging the significance of multinational corporations, this paper stresses the importance of the development of cross-cultural sensitivity in marketers. Attention is given to components of culture, including: language, religion, attitudes, social organization, technology, education, politics and law. Methods of developing cross-cultural sensitivity are suggested, followed by a classroom simulation designed for that purpose. Discussion includes communication skills utilized by and the adaptions of the simulation for industrial and governmental training programs.</abstract><cop>Los Angeles, CA</cop><pub>SAGE Publications</pub><doi>10.1177/027347538000200103</doi><tpages>7</tpages><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 0273-4753
ispartof Journal of marketing education, 1980-04, Vol.2 (1), p.11-17
issn 0273-4753
1552-6550
language eng
recordid cdi_proquest_journals_1987025305
source SAGE Complete A-Z List
subjects Marketing
Simulation
title Cross-Cultural Marketing: A Classroom Simulation
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-15T19%3A00%3A48IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Cross-Cultural%20Marketing:%20A%20Classroom%20Simulation&rft.jtitle=Journal%20of%20marketing%20education&rft.au=Stull,%20James%20B.&rft.date=1980-04&rft.volume=2&rft.issue=1&rft.spage=11&rft.epage=17&rft.pages=11-17&rft.issn=0273-4753&rft.eissn=1552-6550&rft_id=info:doi/10.1177/027347538000200103&rft_dat=%3Cproquest_cross%3E1987025305%3C/proquest_cross%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1987025305&rft_id=info:pmid/&rft_sage_id=10.1177_027347538000200103&rfr_iscdi=true