Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities

Drawing from the marketing capabilities and innovation literatures, we identify aprocess by which a firm’s entrepreneurial orientation impacts profits and show that it is dependent on marketing capabilities. Using a half-longitudinal design we integrate survey data with performance metrics over two...

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Veröffentlicht in:	Journal of the Academy of Marketing Science 2018-07, Vol.46 (4), p.744-766
Hauptverfasser:	Arunachalam, S., Ramaswami, Sridhar N., Herrmann, Pol, Walker, Doug
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Bayesian analysis Business and Management Business research Economic aspects Entrepreneurship Influence Innovations Managers Marketing Original Empirical Research Profits Social Sciences Technological innovations
Online-Zugang:	Volltext
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