Optimizing Service Attributes: The Seller's Utility Problem

Service designers predict market share and sales for their new designs by estimating consumer utilities. The service's technical features (for example, overnight parcel delivery), its price, and the nature of consumer interactions with the service delivery system influence those utilities. Pric...

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Veröffentlicht in:	Decision sciences 2001-06, Vol.32 (2), p.251-276
Hauptverfasser:	Easton, Fred F., Pullman, Madeleine E.
Format:	Artikel
Sprache:	eng
Schlagworte:	Conjoint analysis Customer services Designers Direct labor costs Heuristic Heuristics Market shares Optimization Perceptions Pricing Pricing policies Process Design Product Design Profitability Profits Quality of service Scheduling Service Operations Services Studies Utility functions Workforce planning
Online-Zugang:	Volltext
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