Methods for Analyzing Experiments with Multiple Critiera

Field experimentation as a means of aiding business decision making has become increasingly popular during the past decade, with test marketing of products serving as a good example. The problem that arises is the need to define and subsequently analyze more than one dependent variable simultaneousl...

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Bibliographische Detailangaben

Veröffentlicht in:	Decision sciences 1980-01, Vol.11 (1), p.42
Hauptverfasser:	Messmer, Donald J, Homans, Richard E
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Criteria Data Experiments Multiple Multivariate analysis Statistical analysis Statistical methods Variance analysis
Online-Zugang:	Volltext
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