Dialectical mind can be sweet toward crisis‐associated products/brands

Consumers’ thinking style (e.g., dialectical thinking), which is fundamental to cognition, has been paid inadequate attention in the consumer literature. This research explores the impact of dialectical thinking on Chinese consumer responses toward crisis‐associated products/brands. Findings in thre...

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Veröffentlicht in:	Psychology & marketing 2018-01, Vol.35 (1), p.20-35
Hauptverfasser:	Shi, Bing, Wang, Haizhong, Liu, Wumei
Format:	Artikel
Sprache:	eng
Schlagworte:	Chinese consumers Consumer behavior Consumers dialectical thinking Dialectics perceived crisis severity product/brand's cultural background product‐harm crisis Purchase intention
Online-Zugang:	Volltext
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