The Dynamics of a Marketing Orientation in Transition Economies: A Study of Russian Firms

This article reports the results of a cross-sectional data collection in four Russian cities. The objective of the research is to ascertain whether, during the evolution of marketing in a transition to a free market, firms exhibit similar behaviors observed in well-established free-market economies....

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Veröffentlicht in:	Journal of international marketing (East Lansing, Mich.) Mich.), 1995-01, Vol.3 (2), p.29-49
Hauptverfasser:	Golden, Peggy A., Doney, Patricia M., Johnson, Denise M., Smith, Jerald R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer advertising Customer service Economic models Economic uncertainty Free markets Market prices Marketing Marketing management Marketing strategies Statistical significance Studies Transition economies Transitional economies Transitions
Online-Zugang:	Volltext
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