Exploratory and Exploitative Learning in New Product Development: A Social Capital Perspective on New Technology Ventures in China

The authors examine the differential effects of the structural, relational, and cognitive dimensions of social capital on exploratory and exploitative learning in new product development in new ventures in China. In addition to investigating the potential nonlinear relationships between exploratory...

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Veröffentlicht in:	Journal of international marketing (East Lansing, Mich.) Mich.), 2007-01, Vol.15 (2), p.1-29
Hauptverfasser:	Atuahene-Gima, Kwaku, Murray, Janet Y.
Format:	Artikel
Sprache:	eng
Schlagworte:	Discovery learning Emerging technology Industry Learning Marketing Multinational corporations Product development Product performance Social capital Social interaction Solidarity Studies
Online-Zugang:	Volltext
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