Choice criteria in retail banking: an analysis of trends

This paper presents an analysis of trends in the relative importance of choice criteria in respect of selecting a retail bank. In particular, it isolates those criteria which have become significantly more important in motivating choice over time and those which have become significantly less import...

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Veröffentlicht in:	Journal of strategic marketing 2004-03, Vol.12 (1), p.13-27
Hauptverfasser:	Devlin, James F., Gerrard, Philip
Format:	Artikel
Sprache:	eng
Schlagworte:	choice criteria Consumer behavior Financial services Polls & surveys Retail banking Statistical analysis Studies Trends
Online-Zugang:	Volltext
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