Deciphering Trends in Mobile Search

Deciphering Trends in Mobile Search

Understanding the needs of mobile search will help improve the user experience and increase the service's usage. An analysis of search data from a large US carrier showed that cell-phone subscribers are typing longer queries in less time and clicking on more results.

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Bibliographische Detailangaben
Veröffentlicht in:Computer (Long Beach, Calif.) Calif.), 2007-08, Vol.40 (8), p.58-62
Hauptverfasser: Kamvar, M., Baluja, S.
Format: Artikel
Sprache:eng
Schlagworte:
Applied sciences
Carriers
Cellular phones
Cellular telephones
Computer science
control theory
systems
Computer systems and distributed systems. User interface
Data analysis
Delay
Exact sciences and technology
Home computing
Information technology
Keyboards
mobile search
Network servers
Presses
Pressing
Queries
search
Search engines
Searching
Software
Speech
Trends
Web search
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Beschreibung
Zusammenfassung:Understanding the needs of mobile search will help improve the user experience and increase the service's usage. An analysis of search data from a large US carrier showed that cell-phone subscribers are typing longer queries in less time and clicking on more results.
ISSN:0018-9162
1558-0814
DOI:10.1109/MC.2007.270