Targeting tourists with state branding programs

The value tourists place on state of origin, as conveyed through a state brand or a description of origin, was evaluated for restaurant menu items and gift shop items. The implicit prices for the Arizona Grown logo and an Arizona origin description were determined through a conjoint analysis experim...

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Veröffentlicht in:	Agribusiness (New York, N.Y.) N.Y.), 2003, Vol.19 (4), p.525-538
Hauptverfasser:	Patterson, Paul M, Burkink, Timothy J, Lipsey, Rozlyn S, Lipsey, Jason, Roth, Richard W, Martin, Mary Kay
Format:	Artikel
Sprache:	eng
Schlagworte:	Agribusiness Agricultural commodities Agriculture Airports Brand names candy Conjoint analysis Consumers Experiments farmers Fees & charges Funding Gift shops Licenses Liquor Logos Marketing Monopolistic competition Nonresidents Polls & surveys prices Restaurants Studies Tourism Tourists
Online-Zugang:	Volltext
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