The Impact of Resources and Strategic Orientation on Small Retail Firm Performance

This study examined the relationship between firm resources, strategic orientation, and performance in small retail firms. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n = 384) showed resources positively related to performance were informational (business inform...

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Veröffentlicht in:Journal of small business management 2017-12, Vol.55 (S1), p.7-26
Hauptverfasser: Grimmer, Louise, Miles, Morgan P., Byrom, John, Grimmer, Martin
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container_title Journal of small business management
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creator Grimmer, Louise
Miles, Morgan P.
Byrom, John
Grimmer, Martin
description This study examined the relationship between firm resources, strategic orientation, and performance in small retail firms. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n = 384) showed resources positively related to performance were informational (business information systems) and access to financial capital. Strategic orientation (prospector and defender/analyzer) were positively related to performance. Further, both a prospector and defender/analyzer orientation positively mediated the relationship between resources and performance, the former being the stronger mediator. The results of this study demonstrate which firm resources relate to small retail firm performance, and the positive effect, in particular, of a prospector strategic orientation.
doi_str_mv 10.1111/jsbm.12368
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source Wiley Online Library; Business Source Complete
subjects Capital
Financial performance
Information systems
Organizational performance
Retail stores
Retailing industry
Small business
Strategic management
title The Impact of Resources and Strategic Orientation on Small Retail Firm Performance
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