Message Discrimination: A Study of Its Use in a Campaign Research Project

Some 15 years ago, investigators Clarke and Kline proposed message discrimination as an alternative open-ended measure of media exposure. This study examined its use in a multicity health campaign project. It addressed three issues: message recall patterns as a function of instrument length and soci...

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Veröffentlicht in:	Communication research 1989-12, Vol.16 (6), p.770-792
Hauptverfasser:	FINNEGAN, JOHN R., VISWANATH, K., HANNAN, PETER J., WEISBROD, RITA, JACOBS, DAVID R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Health education Mass media Social research
Online-Zugang:	Volltext
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