Toward a model of new product preannouncement timing

For products and services ranging from software to the latest motion picture, the use of new product preannouncements (NPPAs) has become commonplace. In the weeks and months (and perhaps years) before the release of a new product, a company may share information with various groups, including custom...

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Veröffentlicht in:	The Journal of product innovation management 1997, Vol.14 (1), p.4-20
Hauptverfasser:	Lilly, Bryan, Walters, Rockney
Format:	Artikel
Sprache:	eng
Schlagworte:	Guidelines Press releases Product introduction Studies Time
Online-Zugang:	Volltext
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