Book reviews: Creativity in Product Innovation
Creativity in Product Innovation by Jacob Goldenberg and David Mazursky is reviewed.
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| Veröffentlicht in: | The Journal of product innovation management 2003, Vol.20 (2), p.190 |
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| Hauptverfasser: | , |
| Format: | Review |
| Sprache: | eng |
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| container_issue | 2 |
| container_start_page | 190 |
| container_title | The Journal of product innovation management |
| container_volume | 20 |
| creator | Pinegar, Jeffrey S Gross, Ursula M |
| description | Creativity in Product Innovation by Jacob Goldenberg and David Mazursky is reviewed. |
| format | Review |
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| fulltext | fulltext |
| identifier | ISSN: 0737-6782 |
| ispartof | The Journal of product innovation management, 2003, Vol.20 (2), p.190 |
| issn | 0737-6782 1540-5885 |
| language | eng |
| recordid | cdi_proquest_journals_196958876 |
| source | Wiley Online Library Journals Frontfile Complete; Business Source Complete |
| subjects | Creativity Innovations Product development |
| title | Book reviews: Creativity in Product Innovation |
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