The Relationships between Resource Configurations and Launch Strategies in Taiwan's IC Design Industry: An Exploratory Study

Within the last decade, the link between launch strategies and new product performance has been widely investigated. However, the relationship between resource configurations and launch strategies has received little attention. This study endeavors to fill that void by examining the relationships be...

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Veröffentlicht in:	The Journal of product innovation management 2006-05, Vol.23 (3), p.259-273
Hauptverfasser:	Hsieh, Ming-Hung, Tsai, Kuen-Hung, Jan Hultink, Erik
Format:	Artikel
Sprache:	eng
Schlagworte:	Correlation analysis Electronics industry Market entry Market strategy Product introduction Studies
Online-Zugang:	Volltext
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