The Effects of Environmental Turbulence on New Product Development Strategy Planning

Managers need guidance on how to cope with turbulent environments in order to improve corporate performance. Research on environmental turbulence has suggested that firms adopt a less centralized, more organic structure in dynamic, uncertain environments. Little work has been done specifically, howe...

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Veröffentlicht in:	The Journal of product innovation management 2003-03, Vol.20 (2), p.90-103
Hauptverfasser:	Calantone, Roger, Garcia, Rosanna, Dröge, Cornelia
Format:	Artikel
Sprache:	eng
Schlagworte:	Innovations Product development Statistical analysis Strategic planning Studies Work environment
Online-Zugang:	Volltext
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