Framing and Risky Choice as Influenced by Comparison of One's Achievements with Others: The Case of Investment in the Stock Exchange

Based on social comparison theory and equity theory, the first aim of this study was to examine the hypothesis that framing is affected not only by previous success or failure, but also by comparisons with relevant others' outcomes as well. The second aim of the study was to examine prospect th...

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Veröffentlicht in:	Journal of business and psychology 2004-03, Vol.18 (3), p.301-321
Hauptverfasser:	Fox, Shaul, Dayan, Kobi
Format:	Artikel
Sprache:	eng
Schlagworte:	Decision making Equity Financial investments Hypotheses Investment decisions Investment policy Investment risk Investments Net losses Perceptions Prospect theory Risk aversion Securities markets Social comparison Social psychology Standard deviation Stock exchanges Stock markets Studies Success Yield
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