Japanese investors' choice of acquisitions vs. startups in the US: the role of reputation barriers and advertising outlays

Multinational enterprises (MNEs) can either start up new ventures or acquire existing firms to enter foreign markets. Although many reputable brands have changed hands in international acquisitions, no previous studies have systematically verified the proposition that MNEs choose acquisitions over s...

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Bibliographische Detailangaben

Veröffentlicht in:	International journal of research in marketing 2004-06, Vol.21 (2), p.123-136
Hauptverfasser:	Chen, Shih-Fen S, Zeng, Ming
Format:	Artikel
Sprache:	eng
Schlagworte:	Acquisitions & mergers Advertising International acquisitions Japanese investments Multinational corporations Reputation barriers Reputations Startups Studies
Online-Zugang:	Volltext
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