How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

During the past decade, irrational exuberance has turned into a possibly equally irrational pessimism about what the Internet can accomplish. The fear of getting ruined through cannibalization losses has recently deterred many firms from deploying the Internet as a distribution channel. But do Inter...

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Bibliographische Detailangaben

Veröffentlicht in:	International journal of research in marketing 2002-12, Vol.19 (4), p.337-348
Hauptverfasser:	Deleersnyder, Barbara, Geyskens, Inge, Gielens, Katrijn, Dekimpe, Marnik G
Format:	Artikel
Sprache:	eng
Schlagworte:	Cannibalization Distribution channels Internet Internet channel Statistical analysis Structural-break time-series analysis
Online-Zugang:	Volltext
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