The C-OAR-SE procedure for scale development in marketing

Construct definition, Object classification, Attribute classification, Rater identification, Scale formation, and Enumeration and reporting (C-OAR-SE) is proposed as a new procedure for the development of scales to measure marketing constructs. C-OAR-SE is based on content validity, established by e...

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Bibliographische Detailangaben

Veröffentlicht in:	International journal of research in marketing 2002-12, Vol.19 (4), p.305-335
1. Verfasser:	Rossiter, John R
Format:	Artikel
Sprache:	eng
Schlagworte:	Classification Construct definition Measurement Multiple-item indexes Multiple-item scales Reliability of scores Scale models Single-item scales Validity of measures
Online-Zugang:	Volltext
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