Development of a non-linear model of attitudes, intentions and competition
This paper presents a systematic attempt to develop a profile of the underlying relationship among attitudes, intentions and competition. By using Laroche's decomposition method, a set of consistent patterns seem to emerge pointing toward exponential and/or threshold effects as well as strong i...
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| Veröffentlicht in: | International journal of research in marketing 1989, Vol.6 (3), p.159,164-161,173 |
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| container_end_page | 161,173 |
|---|---|
| container_issue | 3 |
| container_start_page | 159,164 |
| container_title | International journal of research in marketing |
| container_volume | 6 |
| creator | Laroche, Michel Brisoux, Jacques E. |
| description | This paper presents a systematic attempt to develop a profile of the underlying relationship among attitudes, intentions and competition. By using Laroche's decomposition method, a set of consistent patterns seem to emerge pointing toward exponential and/or threshold effects as well as strong interaction effects. The non-linear approach also leads to highly improved
R-squares for all brands. Finally, three possible mathematical formulations are tested, and a simple exponential model was found to reasonably fit the data. |
| doi_str_mv | 10.1016/0167-8116(89)90009-8 |
| format | Article |
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R-squares for all brands. Finally, three possible mathematical formulations are tested, and a simple exponential model was found to reasonably fit the data.</description><subject>Attitudes</subject><subject>Brand preferences</subject><subject>Consumer attitudes</subject><subject>Consumer behavior</subject><subject>Effects</subject><subject>Manyproducts</subject><subject>Mathematical models</subject><subject>Regression analysis</subject><subject>Studies</subject><subject>Theory</subject><issn>0167-8116</issn><issn>1873-8001</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1989</creationdate><recordtype>article</recordtype><recordid>eNp9kE1LAzEQhoMoWKv_wMPiScHVpM1mk4sg9ZuCFz2HfMxCym6yJmnBf2_aikcPw8DM877DvAidE3xDMGG3pdqaE8IuubgSGGNR8wM0Ibyd1xxjcogmf8gxOklpVRjKWz5Bbw-wgT6MA_hcha5SlQ--7p0HFashWOh305xdXltI15XzuaAu-FQpbysThhHKsgxO0VGn-gRnv32KPp8ePxYv9fL9-XVxv6zNjPJcN7hhoBs2Z1QLpVjbUc241kCariWUYdaRmbGGM60tEaCs4h21ggrdKSXEfIou9r5jDF9rSFmuwjr6clISwVo646QtEN1DJoaUInRyjG5Q8VsSLLehyW0icpuI5ELuQpO8yO72MigPbBxEmYwDb8C6CCZLG9z_Bj87UHPx</recordid><startdate>1989</startdate><enddate>1989</enddate><creator>Laroche, Michel</creator><creator>Brisoux, Jacques E.</creator><general>Elsevier B.V</general><general>Elsevier Sequoia S.A</general><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>1989</creationdate><title>Development of a non-linear model of attitudes, intentions and competition</title><author>Laroche, Michel ; Brisoux, Jacques E.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c248t-5056eb56364b9aa67f4b68bbe15f714606f12cdc86bbd19eada8f4d949bfaa993</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1989</creationdate><topic>Attitudes</topic><topic>Brand preferences</topic><topic>Consumer attitudes</topic><topic>Consumer behavior</topic><topic>Effects</topic><topic>Manyproducts</topic><topic>Mathematical models</topic><topic>Regression analysis</topic><topic>Studies</topic><topic>Theory</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Laroche, Michel</creatorcontrib><creatorcontrib>Brisoux, Jacques E.</creatorcontrib><collection>CrossRef</collection><jtitle>International journal of research in marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Laroche, Michel</au><au>Brisoux, Jacques E.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Development of a non-linear model of attitudes, intentions and competition</atitle><jtitle>International journal of research in marketing</jtitle><date>1989</date><risdate>1989</risdate><volume>6</volume><issue>3</issue><spage>159,164</spage><epage>161,173</epage><pages>159,164-161,173</pages><issn>0167-8116</issn><eissn>1873-8001</eissn><coden>IJRME6</coden><abstract>This paper presents a systematic attempt to develop a profile of the underlying relationship among attitudes, intentions and competition. By using Laroche's decomposition method, a set of consistent patterns seem to emerge pointing toward exponential and/or threshold effects as well as strong interaction effects. The non-linear approach also leads to highly improved
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| fulltext | fulltext |
| identifier | ISSN: 0167-8116 |
| ispartof | International journal of research in marketing, 1989, Vol.6 (3), p.159,164-161,173 |
| issn | 0167-8116 1873-8001 |
| language | eng |
| recordid | cdi_proquest_journals_196742817 |
| source | Access via ScienceDirect (Elsevier) |
| subjects | Attitudes Brand preferences Consumer attitudes Consumer behavior Effects Manyproducts Mathematical models Regression analysis Studies Theory |
| title | Development of a non-linear model of attitudes, intentions and competition |
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