An expert system predevelopment test for assessment of sales territory difficulty

Since expert systems (ESS) are costly and risky to develop, it is important to evaluate both technical feasibility and management benefits prior to ES development. ES research has emphasized the technical feasibility of system development. This paper discusses a predevelopment test used to assess ma...

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Veröffentlicht in:	International journal of research in marketing 1990-12, Vol.7 (2), p.203-215
Hauptverfasser:	Claxton, John D., Vandenbosch, Mark B., Weinberg, Charles B.
Format:	Artikel
Sprache:	eng
Schlagworte:	Experiments Expert systems Hypotheses Management decisions Sales managers Sales territories Statistical analysis Systems development Tests
Online-Zugang:	Volltext
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