‘Marketing quality’ in the food sector: Towards a critical engagement with the ‘quality turn’ in wine
Our review explores the role of quality conventions that have emerged since the 'quality turn' in the food sector. By examining how the 'quality turn' contributes to transforming the wine sector, it asks whether the labeling systems seek to certify the quality of productive pract...
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| Veröffentlicht in: | Geoforum 2017-10, Vol.85, p.5-8 |
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| creator | Parga-Dans, Eva Alonso González, Pablo |
| description | Our review explores the role of quality conventions that have emerged since the 'quality turn' in the food sector. By examining how the 'quality turn' contributes to transforming the wine sector, it asks whether the labeling systems seek to certify the quality of productive practices (informative function) or are intended to create imaginaries of quality as a differentiated business market strategy (symbolic function). After discussing relevant literature in geography and related fields, this review uses two emblematic examples from the wine sector to argue for the need to move beyond the marketing of quality to deepen the analysis and understanding of quality. This analytic insight questions the viability and usefulness of quality conventions aimed at differentiation, territorial development, with a focus on markets with high added value, and argues for the need to open new lines of research and policy in this sphere. |
| doi_str_mv | 10.1016/j.geoforum.2017.07.005 |
| format | Article |
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| language | eng |
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| source | Elsevier ScienceDirect Journals |
| subjects | Agro-food label Conventions Differentiation Food processing industry Food quality Geography Market strategy Marketing Marketing of quality Markets Product quality Quality turn Usefulness Viability Wine sector Wines |
| title | ‘Marketing quality’ in the food sector: Towards a critical engagement with the ‘quality turn’ in wine |
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