THE IMPACT OF MOBILE HOTEL BOOKING BY CUSTOMER REVIEWS AND EXPERIENCE

The purpose of this study is to analyze if customer reviews work for mobile hotel booking with regard to the APP. With the advent of mobile APP, communication among customers and service providers will be enhanced. A great number of hospitality service providers have come up with efficient ways to a...

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Veröffentlicht in:	International journal of organizational innovation 2017-04, Vol.9 (4), p.171-184
Hauptverfasser:	Lu, Chun-Chi, Ting, Yu-San, Hsu, Yu-Lun
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Customer satisfaction Customer services Hotels & motels Loyalty programs Smartphones Travel
Online-Zugang:	Volltext
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