Modeling customer satisfaction with new product design using a flexible fuzzy regression-data envelopment analysis algorithm

•An integrated fuzzy regression-DEA method is developed for customer satisfaction modeling.•A method is proposed for setting the associated product design attributes.•The 16 FR models will model the relationship between customer satisfaction and new product design.•Proposed algorithm is tested based...

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Veröffentlicht in:	Applied Mathematical Modelling 2017-10, Vol.50, p.755-771
Hauptverfasser:	Nazari-Shirkouhi, Salman, Keramati, Abbas
Format:	Artikel
Sprache:	eng
Schlagworte:	4Ps marketing mix Algorithms Customer satisfaction Data envelopment analysis Design parameters Error analysis Fuzzy regression Modelling Operations research Product design Product development Regression analysis Studies
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