Fake and pirated: do consumers care?

Purpose The purpose of this paper is to demonstrate the efficacy of messages in anti-counterfeiting campaigns that use a fear of legal prosecution, role models, peer pressure, linkages to organized crime and education. Design/methodology/approach A web survey of consumer perceptions regarding the ef...

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Veröffentlicht in:	The Journal of business strategy 2017-11, Vol.38 (6), p.11-19
Hauptverfasser:	Chaudhry, Peggy E, Cesareo, Ludovica
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Analysis Chambers of commerce Childrens picture books College students Company business planning Company marketing practices Consumer behavior Consumer education Consumer protection Consumers Control Counterfeiting Criminal investigations Demographics Education Employees Employment Intellectual property Marketing Motion pictures Organized crime Peer relationships Perceptions Piracy Planning Price cuts Product counterfeiting Property rights Prosecutions Radio frequency identification Software industry Studies Windfall profits
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