Environmental background music and in-store selling

Retailers use background music in order to enhance the atmosphere of their stores. The present study shows, as predicted by the proposed model, that the effects of music on attitudes toward the store, the salesperson, and the visit to the store are moderated by cognitive processes (number of thought...

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Veröffentlicht in:	Journal of business research 2001-11, Vol.54 (2), p.115-123
Hauptverfasser:	Chebat, Jean-Charles, Chebat, Claire Gélinas, Vaillant, Dominique
Format:	Artikel
Sprache:	eng
Schlagworte:	Background music Cognitive activity Consumer attitudes Customer satisfaction In-store selling Music Retailing industry Stores Studies
Online-Zugang:	Volltext
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