Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets

Convergence between computing, home entertainment, and telecommunications has become a technologically driven reality during the nineties. However, little attention has been paid to how consumers will evaluate products resulting from the combination of these industries. Ultimately, it is consumer ch...

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Veröffentlicht in:	Journal of business research 2002-08, Vol.55 (8), p.679-686
Hauptverfasser:	Roberts, John H., Morrison, Pamela D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior High tech industries Market structure New product Perceptions Product introduction Studies
Online-Zugang:	Volltext
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