Rational behavior in business markets: Implications for relationship management
A study examines the role of 7 distinct aspects of a supplier's relational behavior with buyers in business markets. These behaviors are hypothesized to influence buyer satisfaction, and in turn, the share of a buyer's business enjoyed by a supplier. The strength of the linkages between th...
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Veröffentlicht in: | Journal of business research 1995-11, Vol.34 (3), p.221 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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