Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level

Internal marketing is the best approach for establishing a service orientation as the organizational imperative. Internal marketing focuses on achieving effective internal exchanges between the organization and its employee groups as a prerequisite for successful exchanges with external markets. Con...

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Veröffentlicht in:	Journal of business research 1990, Vol.20 (1), p.63-70
1. Verfasser:	George, William R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Customer services Effectiveness Employee involvement Employees Human resource management Innovations Internal Internal customers Marketing Organizational behavior Relations Service industries
Online-Zugang:	Volltext
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