Toward an understanding of the distraction construct in marketing

The results of a conceptual explication and empirical investigation of the construct of distraction are reported. The study begins with a literature review of distraction and the development of a conceptual model. The model is applied in a measurement process to create a distraction effects. A sampl...

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Veröffentlicht in:	Journal of business research 1993-03, Vol.26 (3), p.201-221
Hauptverfasser:	Nelson, James E., Duncan, Calvin P., Kiecker, Pamela L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Marketing Statistical analysis Studies Variables
Online-Zugang:	Volltext
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