Parental and teenage child influences in family decision making

A sample of 260 families living in a large metropolitan area was surveyed about the relative influence of husband, wife, and teenage child in family decision making. Respondents indicated the degree of influence held by each family member in the various stages of decision making and for specific dec...

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Veröffentlicht in:Journal of business research 1985-01, Vol.13 (2), p.163-176
Hauptverfasser: Belch, George E., Belch, Michael A., Ceresino, Gayle
Format: Artikel
Sprache:eng
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