Innovation, marketing strategy, environment, and performance

The contribution of innovation to corporate survival and growth is an accepted notion in much of management. Typologies of strategic orientations of companies based on innovation have been developed and analyzed. Most of these typologies focus on a single dimension of innovation. This study, using t...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of business research 1996, Vol.35 (1), p.79-91
Hauptverfasser:	Manu, Franklyn A., Sriram, Ven
Format:	Artikel
Sprache:	eng
Schlagworte:	Business indicators Cluster analysis Corporate growth Innovations Market strategy Marketing Organizational behavior Strategic planning Taxonomy
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!