The Trojan horse of affluence and halal in the Arabian Gulf
Purpose The purpose of this paper is to take the case of the United Arab Emirates (UAE) as a starting point for the analysis of the blend between the notions of halal and luxury in the Arab region because the UAE presents an interesting multicultural yet Islamic blend, which has yet not been investi...
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Veröffentlicht in: | Journal of Islamic marketing 2017-01, Vol.8 (4), p.578-594 |
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description | Purpose
The purpose of this paper is to take the case of the United Arab Emirates (UAE) as a starting point for the analysis of the blend between the notions of halal and luxury in the Arab region because the UAE presents an interesting multicultural yet Islamic blend, which has yet not been investigated. Scholarly calls for the assessment of the relationship between consumption and wellbeing have raised interest in conspicuous consumption research. The global phenomenon of luxury consumption has drawn researcher interest at recent times. Despite consumer affluence in the oil-rich Arabian Gulf, research into this phenomenon at this emerging region to-date is still lacking. As the Arabian Gulf is also particularly Islamic, a significant body of literature has addressed halal purchasing yet had failed to examine the intersections between luxury and halal consumption.
Design/methodology/approach
The research takes a qualitative methodological approach utilizing unstructured observation and content analysis of 138 visuals collected from prominent shopping malls in Dubai and Abu-Dhabi during the occasion of the minor Islamic Eid following Ramadan.
Findings
The results show that the UAE consumer culture combines authenticity with modernity portraying highly savvy cosmopolitan consumers sharing the global values of urbanization within the halal parameters.
Research limitations/implications
The limitations relate to the utilization of the qualitative methodological approach; hence, the research findings need to be generalized with caution to relevant contexts. This research should be regarded as a critical starting point in analyzing the syllogisms between the notions of halal and affluence.
Practical implications
The findings are relevant to consumer culture research which looks at the implications of modern consumption within the boundaries of halal. The research presents a critical approach and questioning of the overlaps between halal consumption, responsible consumption and luxury consumption in a unique multicultural and affluent setting which is the UAE.
Social implications
The present paper invites academics and practitioners to introspect into the dimensions of responsible consumption, luxury consumption and halal consumption. It asks the critical metaphorical question of whether halal and luxury consumption are two faces of the same coin.
Originality/value
The research concludes with raising critical questions around the boundaries of luxury consumption |
doi_str_mv | 10.1108/JIMA-12-2015-0094 |
format | Article |
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The purpose of this paper is to take the case of the United Arab Emirates (UAE) as a starting point for the analysis of the blend between the notions of halal and luxury in the Arab region because the UAE presents an interesting multicultural yet Islamic blend, which has yet not been investigated. Scholarly calls for the assessment of the relationship between consumption and wellbeing have raised interest in conspicuous consumption research. The global phenomenon of luxury consumption has drawn researcher interest at recent times. Despite consumer affluence in the oil-rich Arabian Gulf, research into this phenomenon at this emerging region to-date is still lacking. As the Arabian Gulf is also particularly Islamic, a significant body of literature has addressed halal purchasing yet had failed to examine the intersections between luxury and halal consumption.
Design/methodology/approach
The research takes a qualitative methodological approach utilizing unstructured observation and content analysis of 138 visuals collected from prominent shopping malls in Dubai and Abu-Dhabi during the occasion of the minor Islamic Eid following Ramadan.
Findings
The results show that the UAE consumer culture combines authenticity with modernity portraying highly savvy cosmopolitan consumers sharing the global values of urbanization within the halal parameters.
Research limitations/implications
The limitations relate to the utilization of the qualitative methodological approach; hence, the research findings need to be generalized with caution to relevant contexts. This research should be regarded as a critical starting point in analyzing the syllogisms between the notions of halal and affluence.
Practical implications
The findings are relevant to consumer culture research which looks at the implications of modern consumption within the boundaries of halal. The research presents a critical approach and questioning of the overlaps between halal consumption, responsible consumption and luxury consumption in a unique multicultural and affluent setting which is the UAE.
Social implications
The present paper invites academics and practitioners to introspect into the dimensions of responsible consumption, luxury consumption and halal consumption. It asks the critical metaphorical question of whether halal and luxury consumption are two faces of the same coin.
Originality/value
The research concludes with raising critical questions around the boundaries of luxury consumption from an Islamic perspective, thereby combining elements of religion and cultural approaches to Islamic marketing.</description><identifier>ISSN: 1759-0833</identifier><identifier>EISSN: 1759-0841</identifier><identifier>DOI: 10.1108/JIMA-12-2015-0094</identifier><language>eng</language><publisher>Bingley: Emerald Publishing Limited</publisher><subject>Affluence ; Brands ; Conspicuous consumption ; Consumers ; Consumption ; Globalization ; Halal food ; Islam ; Luxuries ; Marketing ; Per capita ; Personality ; Purchasing ; Research methodology ; Researchers ; Social classes ; Spirituality ; Studies ; Sustainable consumption</subject><ispartof>Journal of Islamic marketing, 2017-01, Vol.8 (4), p.578-594</ispartof><rights>Emerald Publishing Limited</rights><rights>Emerald Publishing Limited 2017</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c346t-a346398ba417023b17087927b29d03758d78acdc17fb0ef85290184b0b7dd3f13</citedby><cites>FETCH-LOGICAL-c346t-a346398ba417023b17087927b29d03758d78acdc17fb0ef85290184b0b7dd3f13</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/JIMA-12-2015-0094/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,776,780,961,11615,21675,27903,27904,52667,53222</link.rule.ids></links><search><creatorcontrib>El-Bassiouny, Noha M</creatorcontrib><title>The Trojan horse of affluence and halal in the Arabian Gulf</title><title>Journal of Islamic marketing</title><description>Purpose
The purpose of this paper is to take the case of the United Arab Emirates (UAE) as a starting point for the analysis of the blend between the notions of halal and luxury in the Arab region because the UAE presents an interesting multicultural yet Islamic blend, which has yet not been investigated. Scholarly calls for the assessment of the relationship between consumption and wellbeing have raised interest in conspicuous consumption research. The global phenomenon of luxury consumption has drawn researcher interest at recent times. Despite consumer affluence in the oil-rich Arabian Gulf, research into this phenomenon at this emerging region to-date is still lacking. As the Arabian Gulf is also particularly Islamic, a significant body of literature has addressed halal purchasing yet had failed to examine the intersections between luxury and halal consumption.
Design/methodology/approach
The research takes a qualitative methodological approach utilizing unstructured observation and content analysis of 138 visuals collected from prominent shopping malls in Dubai and Abu-Dhabi during the occasion of the minor Islamic Eid following Ramadan.
Findings
The results show that the UAE consumer culture combines authenticity with modernity portraying highly savvy cosmopolitan consumers sharing the global values of urbanization within the halal parameters.
Research limitations/implications
The limitations relate to the utilization of the qualitative methodological approach; hence, the research findings need to be generalized with caution to relevant contexts. This research should be regarded as a critical starting point in analyzing the syllogisms between the notions of halal and affluence.
Practical implications
The findings are relevant to consumer culture research which looks at the implications of modern consumption within the boundaries of halal. The research presents a critical approach and questioning of the overlaps between halal consumption, responsible consumption and luxury consumption in a unique multicultural and affluent setting which is the UAE.
Social implications
The present paper invites academics and practitioners to introspect into the dimensions of responsible consumption, luxury consumption and halal consumption. It asks the critical metaphorical question of whether halal and luxury consumption are two faces of the same coin.
Originality/value
The research concludes with raising critical questions around the boundaries of luxury consumption from an Islamic perspective, thereby combining elements of religion and cultural approaches to Islamic marketing.</description><subject>Affluence</subject><subject>Brands</subject><subject>Conspicuous consumption</subject><subject>Consumers</subject><subject>Consumption</subject><subject>Globalization</subject><subject>Halal food</subject><subject>Islam</subject><subject>Luxuries</subject><subject>Marketing</subject><subject>Per capita</subject><subject>Personality</subject><subject>Purchasing</subject><subject>Research methodology</subject><subject>Researchers</subject><subject>Social classes</subject><subject>Spirituality</subject><subject>Studies</subject><subject>Sustainable consumption</subject><issn>1759-0833</issn><issn>1759-0841</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2017</creationdate><recordtype>article</recordtype><sourceid>AFKRA</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNptkMFKAzEQhoMoWGofwFvAczSTZJsET6VorVS81HNINglt2e7WZPfg25ulIgjOYWYO3z8DH0K3QO8BqHp4Xb8tCDDCKFSEUi0u0ARkpQlVAi5_d86v0SznAy3FmZqraoIet7uAt6k72BbvupQD7iK2MTZDaOuAbevxzja2wfsW9wVdJOv2hV0NTbxBV9E2Ocx-5hR9PD9tly9k875aLxcbUnMx74ktnWvlrABJGXelK6mZdEx7ymWlvFS29jXI6GiIqmKaghKOOuk9j8Cn6O5895S6zyHk3hy6IbXlpQE9BymU5qJQcKbq1OWcQjSntD_a9GWAmlGTGTUZYGbUZEZNJUPPmXAMyTb-38gfs_wbZ5Nlvg</recordid><startdate>20170101</startdate><enddate>20170101</enddate><creator>El-Bassiouny, Noha M</creator><general>Emerald Publishing Limited</general><general>Emerald Group Publishing Limited</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>AFKRA</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>F~G</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20170101</creationdate><title>The Trojan horse of affluence and halal in the Arabian Gulf</title><author>El-Bassiouny, Noha M</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c346t-a346398ba417023b17087927b29d03758d78acdc17fb0ef85290184b0b7dd3f13</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2017</creationdate><topic>Affluence</topic><topic>Brands</topic><topic>Conspicuous consumption</topic><topic>Consumers</topic><topic>Consumption</topic><topic>Globalization</topic><topic>Halal food</topic><topic>Islam</topic><topic>Luxuries</topic><topic>Marketing</topic><topic>Per capita</topic><topic>Personality</topic><topic>Purchasing</topic><topic>Research methodology</topic><topic>Researchers</topic><topic>Social classes</topic><topic>Spirituality</topic><topic>Studies</topic><topic>Sustainable consumption</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>El-Bassiouny, Noha M</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>ProQuest One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>Journal of Islamic marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>El-Bassiouny, Noha M</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Trojan horse of affluence and halal in the Arabian Gulf</atitle><jtitle>Journal of Islamic marketing</jtitle><date>2017-01-01</date><risdate>2017</risdate><volume>8</volume><issue>4</issue><spage>578</spage><epage>594</epage><pages>578-594</pages><issn>1759-0833</issn><eissn>1759-0841</eissn><abstract>Purpose
The purpose of this paper is to take the case of the United Arab Emirates (UAE) as a starting point for the analysis of the blend between the notions of halal and luxury in the Arab region because the UAE presents an interesting multicultural yet Islamic blend, which has yet not been investigated. Scholarly calls for the assessment of the relationship between consumption and wellbeing have raised interest in conspicuous consumption research. The global phenomenon of luxury consumption has drawn researcher interest at recent times. Despite consumer affluence in the oil-rich Arabian Gulf, research into this phenomenon at this emerging region to-date is still lacking. As the Arabian Gulf is also particularly Islamic, a significant body of literature has addressed halal purchasing yet had failed to examine the intersections between luxury and halal consumption.
Design/methodology/approach
The research takes a qualitative methodological approach utilizing unstructured observation and content analysis of 138 visuals collected from prominent shopping malls in Dubai and Abu-Dhabi during the occasion of the minor Islamic Eid following Ramadan.
Findings
The results show that the UAE consumer culture combines authenticity with modernity portraying highly savvy cosmopolitan consumers sharing the global values of urbanization within the halal parameters.
Research limitations/implications
The limitations relate to the utilization of the qualitative methodological approach; hence, the research findings need to be generalized with caution to relevant contexts. This research should be regarded as a critical starting point in analyzing the syllogisms between the notions of halal and affluence.
Practical implications
The findings are relevant to consumer culture research which looks at the implications of modern consumption within the boundaries of halal. The research presents a critical approach and questioning of the overlaps between halal consumption, responsible consumption and luxury consumption in a unique multicultural and affluent setting which is the UAE.
Social implications
The present paper invites academics and practitioners to introspect into the dimensions of responsible consumption, luxury consumption and halal consumption. It asks the critical metaphorical question of whether halal and luxury consumption are two faces of the same coin.
Originality/value
The research concludes with raising critical questions around the boundaries of luxury consumption from an Islamic perspective, thereby combining elements of religion and cultural approaches to Islamic marketing.</abstract><cop>Bingley</cop><pub>Emerald Publishing Limited</pub><doi>10.1108/JIMA-12-2015-0094</doi><tpages>17</tpages></addata></record> |
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subjects | Affluence Brands Conspicuous consumption Consumers Consumption Globalization Halal food Islam Luxuries Marketing Per capita Personality Purchasing Research methodology Researchers Social classes Spirituality Studies Sustainable consumption |
title | The Trojan horse of affluence and halal in the Arabian Gulf |
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