Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard
This study examined entertainment ratings disclosures against the Federal Trade Commission's (FTC's) Clear and Conspicuous Standard (CCS). In their investigation of marketing of violent entertainment to youth, the FTC advocated that the motion picture, music recording, and electronic games...
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| Veröffentlicht in: | The Journal of consumer affairs 2006-06, Vol.40 (1), p.117-143 |
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| container_title | The Journal of consumer affairs |
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| creator | MARIEA, GRUBBS HOY ANDREWS, J. CRAIG |
| description | This study examined entertainment ratings disclosures against the Federal Trade Commission's (FTC's) Clear and Conspicuous Standard (CCS). In their investigation of marketing of violent entertainment to youth, the FTC advocated that the motion picture, music recording, and electronic games industries focus on “ensuring that the rating … and the reasons for the rating … are effectively and clearly communicated to parents” (p. 31). An investigation of a week of prime‐time television commercials across six networks revealed that with the exception of dual modality presentation of the letter rating, ratings disclosure information is often incomplete and falls far short of meeting the FTC's CCS. We offer recommendations to the entertainment industry to address these shortcomings. |
| doi_str_mv | 10.1111/j.1745-6606.2006.00048.x |
| format | Article |
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CRAIG</creator><creatorcontrib>MARIEA, GRUBBS HOY ; ANDREWS, J. CRAIG</creatorcontrib><description>This study examined entertainment ratings disclosures against the Federal Trade Commission's (FTC's) Clear and Conspicuous Standard (CCS). In their investigation of marketing of violent entertainment to youth, the FTC advocated that the motion picture, music recording, and electronic games industries focus on “ensuring that the rating … and the reasons for the rating … are effectively and clearly communicated to parents” (p. 31). An investigation of a week of prime‐time television commercials across six networks revealed that with the exception of dual modality presentation of the letter rating, ratings disclosure information is often incomplete and falls far short of meeting the FTC's CCS. 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CRAIG</creatorcontrib><title>Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard</title><title>The Journal of consumer affairs</title><addtitle>Journal of Consumer Affairs</addtitle><description>This study examined entertainment ratings disclosures against the Federal Trade Commission's (FTC's) Clear and Conspicuous Standard (CCS). In their investigation of marketing of violent entertainment to youth, the FTC advocated that the motion picture, music recording, and electronic games industries focus on “ensuring that the rating … and the reasons for the rating … are effectively and clearly communicated to parents” (p. 31). An investigation of a week of prime‐time television commercials across six networks revealed that with the exception of dual modality presentation of the letter rating, ratings disclosure information is often incomplete and falls far short of meeting the FTC's CCS. We offer recommendations to the entertainment industry to address these shortcomings.</description><subject>Audiences</subject><subject>Children</subject><subject>Company legal issue</subject><subject>Content ratings</subject><subject>Disclosure</subject><subject>Entertainment</subject><subject>Entertainment industry</subject><subject>Evaluation</subject><subject>Federal regulation</subject><subject>Forecasts and trends</subject><subject>Investigations</subject><subject>Market trend/market analysis</subject><subject>Marketing</subject><subject>Minors</subject><subject>Motion picture industry</subject><subject>Motion pictures</subject><subject>Movies</subject><subject>Music</subject><subject>Networks</subject><subject>Parents</subject><subject>Parents & parenting</subject><subject>Product labeling</subject><subject>Ratings & rankings</subject><subject>Schenkerian analysis</subject><subject>Studies</subject><subject>Television advertising</subject><subject>Television audience ratings</subject><subject>Television broadcasting industry</subject><subject>Television Commercials</subject><subject>Television programs</subject><subject>Video Games</subject><subject>Violence</subject><subject>Warnings</subject><issn>0022-0078</issn><issn>1745-6606</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2006</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><sourceid>8G5</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNqNkl-r0zAYh4soOI9-BLF450Xnm7T5U_Bm1OOcjDOO8yCcmxDTtHZ2yUxS3L692alMBrs4CSQkeZ6EN_ySJEUwRbG930wRK0hGKdAphjgAQMGn-yfJ5HTwNJkAYJwBMP48eeH9BgBhYDBJbq9N0C7Izmy1CenC1IMP7pB-laEzrU8_dl711g9O-1SaOg0_dVr1WrqHVWWN33VqsINP1yHuSFe_TJ41svf61b_5Krn7dP2t-pwtV_NFNVtminLGM6U4Y4xCQ2qNaM4RBVQgrTilhDREMVkTpqGUmhdYa6wYcFVSTGpWoh8M5VfJ2_HenbO_B-2D2NjBmfikQCUpUYnREcpGqJW9Fp1pbHBStdpoJ3trdNPF7RkqWIl5XrDITy_wsdd626mLwrszITJB70MrB-_FYn3zaJbPl-dsdolVtu91q0X8yWp1zvORV85673Qjdq7bSncQCMQxKGIjjnkQxzyIY1DEQ1DEPqofRvVPrO3waE98WVWzgkf99ahvfLDupOOcUyC0-F9J52MFp3PpfgnKckbE95u5YKyMcbi_F7eRfzPyjbRCtq7z4m6NAeWASuA8J_lfD6Dg5g</recordid><startdate>20060622</startdate><enddate>20060622</enddate><creator>MARIEA, GRUBBS HOY</creator><creator>ANDREWS, J. 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CRAIG</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard</atitle><jtitle>The Journal of consumer affairs</jtitle><addtitle>Journal of Consumer Affairs</addtitle><date>2006-06-22</date><risdate>2006</risdate><volume>40</volume><issue>1</issue><spage>117</spage><epage>143</epage><pages>117-143</pages><issn>0022-0078</issn><eissn>1745-6606</eissn><abstract>This study examined entertainment ratings disclosures against the Federal Trade Commission's (FTC's) Clear and Conspicuous Standard (CCS). In their investigation of marketing of violent entertainment to youth, the FTC advocated that the motion picture, music recording, and electronic games industries focus on “ensuring that the rating … and the reasons for the rating … are effectively and clearly communicated to parents” (p. 31). An investigation of a week of prime‐time television commercials across six networks revealed that with the exception of dual modality presentation of the letter rating, ratings disclosure information is often incomplete and falls far short of meeting the FTC's CCS. We offer recommendations to the entertainment industry to address these shortcomings.</abstract><cop>Malden, USA</cop><pub>Blackwell Publishing Inc</pub><doi>10.1111/j.1745-6606.2006.00048.x</doi><tpages>27</tpages><oa>free_for_read</oa></addata></record> |
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| ispartof | The Journal of consumer affairs, 2006-06, Vol.40 (1), p.117-143 |
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| source | Access via Wiley Online Library; Jstor Complete Legacy; PAIS Index; EBSCOhost Business Source Complete |
| subjects | Audiences Children Company legal issue Content ratings Disclosure Entertainment Entertainment industry Evaluation Federal regulation Forecasts and trends Investigations Market trend/market analysis Marketing Minors Motion picture industry Motion pictures Movies Music Networks Parents Parents & parenting Product labeling Ratings & rankings Schenkerian analysis Studies Television advertising Television audience ratings Television broadcasting industry Television Commercials Television programs Video Games Violence Warnings |
| title | Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard |
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