Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee

Consumers' buying behavior is not consistent with their positive attitude toward ethical products. In a survey of 808 Belgian respondents, the actual willingness to pay for fair‐trade coffee was measured. It was found that the average price premium that the consumers were willing to pay for a f...

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Veröffentlicht in:	The Journal of consumer affairs 2005-12, Vol.39 (2), p.363-385
Hauptverfasser:	DE PELSMACKER, PATRICK, DRIESEN, LIESBETH, RAYP, GLENN
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitude Measures Attitudes Belgians Brands Buying Child labor Coffee Coffee (Beverage) Consumer attitudes Consumer behavior Consumer behaviour Consumer Economics Consumers Consumption Demographics Employment Level Environment Environmental ethics Ethical aspects Ethical behavior Ethical consumerism Ethics Exhibits Fair trade Fair trade products Flavors Forecasts and trends Labor Conditions Market surveys Market trend/market analysis Natural & organic foods Price premiums Product labeling Social ethics Social Responsibility Studies Surveys Values Willingness to pay
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