Denominational affiliation change: Application of the Consu

An analysis of religious affiliation change (brand switching) from a consumer decision perspective applies 3 variants of Howard's Consumer Decision Model (CDM) to 14 denominations of religion. The denominations are considered as brands of religion, and several hypotheses concerning the relation...

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Veröffentlicht in:	The Journal of consumer affairs 1993-12, Vol.27 (2), p.227
Hauptverfasser:	Goff, Brent G, Gibbs, Manton C
Format:	Artikel
Sprache:	eng
Schlagworte:	Beliefs Brand image Brand loyalty Brand preferences Cognitive Processes Consumer attitudes Consumer behavior Consumers Consumption Costs Decision making Decision making models Ecumenism Feedback (Response) Polls & surveys Prior Learning Quality of service Religion Religious organizations Social research Social Status Statistical analysis Studies
Online-Zugang:	Volltext
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