Consumers' Rules of Engagement in Online Information Exchanges
This research reveals three perceptual themes or "rules of engagement" used by consumers when personal information is requested in online exchanges. The themes--the criticality of the exchange, felt invasion, and fair play--underlie the choice of responses from compliance to blatant falsif...
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| Veröffentlicht in: | The Journal of consumer affairs 2009-09, Vol.43 (3), p.419-448 |
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| container_title | The Journal of consumer affairs |
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| creator | PODDAR, AMIT MOSTELLER, JILL ELLEN, PAM SCHOLDER |
| description | This research reveals three perceptual themes or "rules of engagement" used by consumers when personal information is requested in online exchanges. The themes--the criticality of the exchange, felt invasion, and fair play--underlie the choice of responses from compliance to blatant falsification of information to company requests. Identified from consumers' in-depth interviews, these themes, along with the range and variations of response behaviors, reveal that consumers' motivations vary from very simple rules to more customized rules. Our findings may help firms understand consumers' interpretation of online informational requests better and identify factors that influence how consumers respond. |
| doi_str_mv | 10.1111/j.1745-6606.2009.01147.x |
| format | Article |
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Our findings may help firms understand consumers' interpretation of online informational requests better and identify factors that influence how consumers respond.</description><subject>Academic Language</subject><subject>Behavior</subject><subject>Business structures</subject><subject>Consumer advertising</subject><subject>Consumer research</subject><subject>Consumers</subject><subject>Customers</subject><subject>Economic aspects</subject><subject>Email</subject><subject>Explicit knowledge</subject><subject>Fair & Accurate Credit Transactions Act 2003-US</subject><subject>Feedback (Response)</subject><subject>Government regulation</subject><subject>Identity theft</subject><subject>Information accessibility</subject><subject>Information control</subject><subject>Information management</subject><subject>Internet</subject><subject>Laws, regulations and rules</subject><subject>Marketing</subject><subject>Misinformation</subject><subject>Modernization</subject><subject>Online transaction 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| fulltext | fulltext |
| identifier | ISSN: 0022-0078 |
| ispartof | The Journal of consumer affairs, 2009-09, Vol.43 (3), p.419-448 |
| issn | 0022-0078 1745-6606 |
| language | eng |
| recordid | cdi_proquest_journals_195901794 |
| source | Wiley Journals; PAIS Index; EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing |
| subjects | Academic Language Behavior Business structures Consumer advertising Consumer research Consumers Customers Economic aspects Explicit knowledge Fair & Accurate Credit Transactions Act 2003-US Feedback (Response) Government regulation Identity theft Information accessibility Information control Information management Internet Laws, regulations and rules Marketing Misinformation Modernization Online transaction processing Personal information Privacy Privacy issue Public policy Search engines Studies |
| title | Consumers' Rules of Engagement in Online Information Exchanges |
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