Just around the corner
The feeling that one has as an entrepreneur that break-even or profitability is imminent is a "just around the corner" feeling. Since nobody knows the future and since new ventures lack a past from which to extrapolate, the best that can be done is to develop a strategy that looks like it...
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| Veröffentlicht in: | Technovation 1996, Vol.16 (1), p.43-45 |
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| container_title | Technovation |
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| creator | McMullan, W.Ed |
| description | The feeling that one has as an entrepreneur that break-even or profitability is imminent is a "just around the corner" feeling. Since nobody knows the future and since new ventures lack a past from which to extrapolate, the best that can be done is to develop a strategy that looks like it will produce results just around the corner. A case study is presented about a specialty chemical company. The first person account discusses the problems that occurred as a result of the entrepreneurial attempt. Some of the possible problems include lack of market research, problems developing products suited for local markets, insufficient investment in sales and marketing, or a lack of market focus. It is argued that most R&D-based manufacturing startups take 5 years on average to break even. |
| doi_str_mv | 10.1016/0166-4972(95)00002-X |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0166-4972 |
| ispartof | Technovation, 1996, Vol.16 (1), p.43-45 |
| issn | 0166-4972 1879-2383 |
| language | eng |
| recordid | cdi_proquest_journals_195865895 |
| source | Elsevier ScienceDirect Journals |
| subjects | Alliances Chemicals Entrepreneurs Pharmaceutical industry Product development R&D Research & development Specialty products Startups |
| title | Just around the corner |
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