The Influence of Price Difference and Equity Sensitivity on Customer Satisfaction in a Dynamic Pricing Environment

This study investigates consumer reactions to a dynamic pricing situation. The results show that satisfaction with a transaction is impacted by knowledge of the price others paid for the same product. Participants who got a better deal than a comparative other rated their satisfaction higher than th...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Harmon, Susan K, Foote, David A
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumer attitudes Customer satisfaction Prices Statistical data Studies
Online-Zugang:	Volltext
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